As Hyderabad steps into the global spotlight with the prestigious Miss World 2025 event celebrations, Hyderabad Metro Rail has unveiled an ambitious promotional campaign in collaboration with the Telangana Government. This vibrant initiative aligns with the vision of Hon’ble Chief Minister Mr. Revanth Reddy to showcase Telangana’s rich cultural tapestry to an international audience, turning everyday metro commutes into a celebration of heritage, beauty, and pride.
The campaign stretches across the city’s metro corridors — from Hitec City to Nagole and Miyapur to LB Nagar — transforming metro pillars, stations, and railings into colourful canvases of Telangana’s tourism and the grandeur of Miss World event. Commuters are welcomed by eye-catching flex banners that highlight iconic landmarks and cultural festivities, creating an immersive experience that resonates with the spirit of the occasion.
Inside the metro coaches, digital screens feature visuals of the Miss World event alongside glimpses of Telangana’s awe-inspiring attractions. Metro platforms and concourses have also come alive with thematic display boards, building a vibrant narrative that connects local heritage with global glamour.
Adding a traditional flair, decorative arches adorned with indigenous motifs have been installed at station entrances. These artistic touches not only elevate the celebratory ambiance but also offer a snapshot of Telangana’s artistic legacy to the thousands who pass through the metro network daily.
Speaking about the initiative, Hyderabad Airport Metro Ltd. Managing Director Mr. NVS Reddy shared, “With nearly 5 lakh commuters traveling each day, the metro serves as an ideal platform to amplify Telangana’s cultural identity. We’re proud to contribute to this milestone event, offering citizens and visitors alike a window into our state’s unique heritage.”
From the sacred Yadagirigutta Lakshmi Narasimha Temple and the lush Amrabad Tiger Reserve to the UNESCO-listed Ramappa Temple and colorful festivals like Bonalu and Bathukamma — the campaign is a tribute to the soul of Telangana. As Hyderabad hosts the Miss World 2025 event, the Metro ensures that every journey is not just a commute, but a cultural voyage.
